What we Do

Marlyn Group is a team of friendly, parking passionate people with over 45 years combined experience in the industry. We provide superior solutions in operational strategy, talent acquisition, and Zephire, a new monthly parking solution, to help bolster your financial and intrinsic results. Marlyn Group is your partner in creating parking experiences that drive business through people, process and technology.

Monthly Parking Solutions


Automate workflows and maximize revenue with Zephire–the first monthly parking solution that makes parking personal, for the operator and their customers.

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Executive Search

Our search process is driven by deep industry insight and fine-tuned management tools. We begin by listening to your unique needs and targeting the best new forces in your next team. We believe in building teams of complementary strengths. Our own success takes root in that approach, and yours can, too.

Management Consulting

Our people-performance metrics illuminate what’s working and what’s not; our specialized knowledge and experience help us see why from an unbiased perspective. We shape teams into highly functioning units, consolidating strong team sustainability, forecasting assurance, and overall efficiency.


Some of our favorite clients we have served


Marlyn Group is a team of friendly, parking-passionate people with over 45 years of combined industry expertise in executive recruitment, operational strategy, and parker experience.


SPHR, CPP, Principal

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Colleen’s understanding of what makes a business tick comes from her nearly 25 years of parking industry experience, and her insatiable curiosity about superior business. 

Colleen assesses corporate support strategies for organizational growth whether it be shared services, including monthly parking, strategic plans or employee performance, for parking operators, tech providers and public institutions. Rarely do consultants possess such a clear line of sight between results and people performance as well as drive for tangible change—but Colleen does. She investigates and leads all levels of an organization to deliver both financial and intrinsic results.  And she is a hopeless Cleveland sports fan (Go Browns!)

Relevant Experience

  • Oversees Zephire’s business development and client relations strategies and supporting initiatives.

  • Facilitates Strategic Planning sessions for both private and public organizations. Has worked with a number of private parking operators as well as IPMI, GPC, Greenbuild, USGBC, TPTA and NPA.

  • Has published several articles for NPA, IPMI and Parking Today and presented at a number of national conferences on strategic planning and the linkage between the parker experience and financial results.


  • A Guide to Parking, Chapter Contributor

  • Women In Parking, Founding Chair

  • National Parking Association Board, Past Member

SPHR, CPP, Principal

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Well-balanced in parking operational leadership and back office support, Vicki zeros in on recruitment and client consulting projects to improve outcomes putting people first. 

22 years of experience in the parking industry have cross-trained Vicki to manage challenges from the inside out. She approaches client projects from her foundation in Operations and Audit to ensure solutions work in real world scenarios taking into consideration unique parking industry challenges.

Relevant Experience

  • Colonial Parking, Accounts Receivable Policy and Procedure Development

  • City of Eugene, Parking Services Department Job Analysis

  • Propark Mobility, Operations Policy and Procedure Manual Development

  • Olympia Entertainment, Detroit MI, Vice President, Operations

  • Premier Parking, VP of HR and Recruitment


  • A Guide to Parking, Chapter Contributor

  • International Parking Institute, Education Development Committee Member

  • Green Parking Council, Past Treasurer

Director of Solutions & Services

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Tim’s passion is at the intersection of parking, people and technology where he manages solutions to maximize client services and improve the parker experience.  His expertise in technology, data analytics, and social media helps parking operators leverage Zephire to create new competitive advantages for their business. 

Tim is a people-first technology consultant with over 25 years industry experience in sectors ranging from Parking and Retail to Finance and Transportation.  He enjoys working closely with clients to understand their needs and provide creative, outside-the-box strategies and solutions based on technical innovations offered by Zephire.  He also like Sports, Sports Evolution, SportXercise, traveling, movies, art, books, etc.

Relevant Experience

  • Solutions Architect and Client Champion for Zephire’s project implementations and support services.

  • Recruiter, researcher and writer for Clients in parking industry that include City of Ft. Lauderdale, Golden State Warriors, Olympia Entertainment and Colonial Parking.

  • Implementation Engineer for companies ranging from small businesses to large Fortune 500 companies in the Retail, Finance, Transport and Research industries.

Finding our first North American employee to help bring our product to market was a big task, and Marlyn Group led the process with the highest possible professionalism. We are very pleased with the candidate we selected and Marlyn Group’s ability to deliver on our timeline.
— Shlomy Amir, VP Marketing & International Sales, ParKam Ltd.
Marlyn Group has helped us achieve our goals more efficiently and validate our decisions along the way.

Ready to get started?

You need proven, real-world solutions that get results. We can help. Let’s start planning the future of your business.

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Still have Questions?

Want to learn more about our proven strategies for building and maintaining great teams? We can help with that, too. 

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